Tradeshow Success: Execution

Flash those pearly whites!

Use your obvious advantage: that Caribbean warmth. Take responsibility for engaging attendees in conversation and remember that you’ll sometimes find yourself talking to an enthusiastic listener who could never be a buyer. Take a minute to qualify your buyers before jumping into a sales presentation or in-depth discussion. Speak clearly, at a moderate pace, and maintain good eye contact.

Collecting leads doesn’t have to be laborious. Sometimes the best impression is of efficiency and experience. A successful interaction can last as little as 30 seconds, in which you deliver your pitch, get the visitor’s business card and see them off with a smile. Your elevator pitch, however, should be well‑practiced and smoothly delivered to ensure the success of fleeting transactions.

Achieving Success at a Trade Show / Stage 2

11