Tradeshow Success: Execution

Staff etiquette

Swamped by the minutiae of planning, it’s easy to overlook the single factor that can easily differentiate your booth: Staff etiquette. A one-page list of “Etiquette Tips” distributed to booth staff before the show could do wonders for their performance. It might include sage advice worth repeating:

• Greet attendees in front of the booth • Only sit if your client also wants to sit • Keep up your enthusiasm and manners • Avoid eating in the booth Adhering to the etiquette rules means having adequate staff. You want your team looking fresh, which means giving enough time for lunch and washroom breaks.

12 Achieving Success at a Trade Show / Stage 2