Tradeshow Success: Execution

The Art of the Approach

Pushy selling isn’t alright, but neither is being a wallflower. The most effective salespeople work trade show floors by establishing eye contact before engaging a visitor with an interesting question or a curious observation. You can only move on to the next step if the step before has been successful.

A little practice will soon make perfect. Expect a few brushoffs and don’t take them personally, or you’ll wilt long before meeting the all-important prospects to come.

10 Achieving Success at a Trade Show / Stage 2