11TH European Development Fund Implementation Report 2017- 2023

Table 15: Impact of Business Coaching on WE-Xport Firms

Firm

Impact of The Business Coaching On The Firms (April 2019)

The company’s sales increased significantly by 50% and 25% of the increase is attributed to the information gained from the Business Coaching. The conversation with the business coach regarding suppliers helped to reduce cost. Now there is more consistent flow of products out to core distributors/ raw material from new Caribbe an-based suppliers because of the assistance provided by coach. There was a reduction in cost by 15%, with less distribution. The Business Coaching programme was excellent (most beneficial) because it gave structure and parameters to follow and a blueprint to expand in Europe (huge success). The Business Coaching element of the programme helped, in terms of firm’s presentation of their financials to the bank. The company was featured in Forbes magazine piece “Re-writing Haiti’s narrative: Ten Haitian Entrepreneurs helping to Reinvent their Nation” because of the support provided by their business coach. The development of an e-commerce website, as a result of the Business Coaching helped the firm capitalize on international sales. The business coach helped the participant develop a “sales funnel.” Two physical stores are now carrying the company’s product line and there is a trial/roadshow for a third store (all in Jamaica). There is negotiation with an international client, who has made a first order. The company experienced an expansion in the New York market, collaborating with celebrity chef Jonathan Scinto. The collaboration may lead to a line of pepper sauce under his brand. The venture can be attributed to the business coach, who assisted the firm and helped with the project from inception. The company’s distribution has expanded to three more hotels in Saint Lucia and this is attributed to the look book obtained from the Business Coaching programme. With the assistance of the coach, the company was able to launch their peanut butter at the Kwaku festival in Amsterdam, which attracts approximately 40, 000 persons. The company has penetrat ed the EU market and the product is sold, on trial basis at a super market chain in Amsterdam, Netherlands.

Ecofarms

Sugar Town Organics

bahamaSpa

The Villas at Sunset Lane

Bijou Lakay

Tambran by Tamara

Your True Shade

Habanero Peppers

Meme Bete

Willemsberg N. V (“Wippy”)

Implementation of the 11th European Development Fund (EDF) Regional Private Sector Development Programme (RPSDP)

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