Tradeshow Success: Execution

Using the right hashtags can also help to expose your brand – #brandmaximization. You’ll want to know what tags other businesses are using in the space as well as the event label, if there is one. Almost every event nowadays will have its own hashtag. The simplest must-use tag will always be something like #eventname+current year.

LIVE Feed Tips and Tricks • Tell fans when you’re broadcasting ahead of time. • Go live when you have a strong connection. • Write a catchy description before going live. • Ask viewers to subscribe to Live notifications. • Say hello to commenters by name; respond to their comments live. • Use a closing line to signal the end of the broadcast.

Achieving Success at a Trade Show / Stage 2

17