Tradeshow Success: Execution

Leverage Social Media

Put some effort into keeping your social media platforms buzzing with images and pithy insights.

Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Take the show to those who can’t physically be there by posting timely photos and show updates or going live.

It’s easy to do a “live” feed from the event, but it does require some production. Think about your audience and the message you want to get across. Keep your spiel tight, and acknowledge your own limitations. Don’t roll camera if you aren’t fluent or woke up on the wrong side of the bed.

16 Achieving Success at a Trade Show / Stage 2