Supply Chain Model
A practical guide to understanding the export supply chain, helping businesses map the journey of their products from manufacturing to the end customer while identifying costs, logistics and distribution options for international markets.
SUPPLY CHAIN MODEL As an exporter, mapping out your supply chain is crucial to determine price, and to trace the movement of your goods from production to the consumer. Follow the basic stages below, that goods will inevitably go through from manufacturing to consumer.
MANUFACTURER
INLAND TRANSPORT
Ensure you factor all costs associated with getting the product from manufac turing to the consumer including inland transportation.
When manufacturing and exporting goods, production must meet certain standards. The labels and packaging must meet the product labelling requirements for the intended destination.
Find our Product Pricing Template in the Additional Downloads section
Watch Video To Learn More
SUPPLY CHAIN MODEL
DESTINATION PORT
ORIGIN PORT
HANDLING
CUSTOMS / OTHER Customs ensure the paperwork for the shipment meets the requirements for the export market and has all the necessary certifications in place. Watch our video on exporting food to Europe under the EPA.
HANDLING • DUTY •
CUSTOMS / OTHER
DEMMURAGE
Handlers receive, store and deliver your shipment to the vessel. This ensures that the product is correctly labelled and corresponds with the shipment information for the vessel.
At the destination port your shipment will be inspected and processed. With the CARIFORUM-EU EPA there are a number of concessions.
Watch Video To Learn More
Watch Video To Learn More
SUPPLY CHAIN MODEL
DISTRIBUTION
INLAND TRANSPORT
DISTRIBUTOR
AGENT
• • •
Takes title to goods Has own warehousing
• • •
Does not take title to goods Does not have warehousing Sells on behalf of manufacturer
Sells direct to end customer
Your inland transportation needs will differ depending on your chosen channel strategy or supply chain model. Select a channel to meet your needs.
WHOLESALE
DIRECT
• • •
An intermediary Takes title to goods
• • •
No title
Download our guide on ways to enter the market in the Additional Downloads section
Direct sales to end customer
Has own warehousing & outlets
Requires in market logistics & sales
SUPPLY CHAIN MODEL
CUSTOMER
CUSTOMER
Your customer sells your products to consumers, if you do not sell to consumers directly. They present excellent opportunities and partnerships to reach more consumers.
RETAIL FOOD
WHOLESALE
MASS MARKET • Low social-demographic • Price sensitive
MID MARKET • Large scale demographic • Value driven
SERVICE
• Resellers • Traders
• Cash & carry • Trade outlets
• Online • Convenience • Multiples • Department • Discounters
• Hotels • Restaurants
MANUFACTURING
HIGH END • Premium demographic • Quality driven
NICHE
• Airlines • Events
• Packers • Processors • Brand owners • Own label
• Diaspora and interest groups • Specific needs
SUPPLY CHAIN MODEL
Deciding on your channel strategy and supply chain model to meet your needs may change depending on the destination export market. Visit www.ceintelligence.com to learn more about supply chains and to discover new export markets.
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