Supply Chain Model

CUSTOMER

CUSTOMER

Your customer sells your products to consumers, if you do not sell to consumers directly. They present excellent opportunities and partnerships to reach more consumers.

RETAIL FOOD

WHOLESALE

MASS MARKET • Low social-demographic • Price sensitive

MID MARKET • Large scale demographic • Value driven

SERVICE

• Resellers • Traders

• Cash & carry • Trade outlets

• Online • Convenience • Multiples • Department • Discounters

• Hotels • Restaurants

MANUFACTURING

HIGH END • Premium demographic • Quality driven

NICHE

• Airlines • Events

• Packers • Processors • Brand owners • Own label

• Diaspora and interest groups • Specific needs

SUPPLY CHAIN MODEL