An Education Needs Assessment of CARIFORUM Firms

Part II – The Challenges and Opportunities of Social Media a. The art and science of using Social Media during a Crisis

Part III – Operation: Effective Crisis Planning a. Creating an internal crisis response team b.

Developing processes and protocols for an effective rapid response

Part IV – Understanding Social Data following the Crisis By the end of this course, participants should be able to: • Effectively communicate • Develop timely and effective responses.

Learning Outcomes

Teaching Methodology

This will be an interactive online course combining lectures and guest presentations. It will be delivered by means of daily lectures (2 hours per day) for two (2) weeks. W. T. Coombs, Ongoing Crisis Communication: Planning, Managing, and Responding (4th ed.). Thousand Oaks: Sage Publications 2. Fearn-Banks, K. (2016). Crisis communications: a casebook approach (5th ed.). New York: Routledge. Recommended Readings: 1. Online Resources: Required Readings: 1.

Teaching/Learning Resources (including Recommended Readings)

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Exploring The Pathways to Operating a Business Online

Item

Description

Course Title

EXPLORING THE PATHWAYS TO OPERATING A BUSINESS ONLINE

Course Code

INTRXXX Short Course

Level

Duration

2 weeks 36 hours

Course Load

Course Description/Rationale

Entrepreneurship in the Caribbean requires an understanding of key stages of establishing and developing a sustainable operation. As Caribbean businesses plan for a future post-pandemic, one of the key lessons to be learnt is the importance of operating the business online. The following topics, concepts or issues will be discussed in the course as follows:

Course Content

Part I – Introduction to Entrepreneurship - Calculating Start Up Costs - Identifying the Target Market - Steps to Reach the Market Part II – Crafting Key Business Documents - Essentials of a Business Plan - Introduction to Proposal Planning - Developing Your Pitch

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