An Education Needs Assessment of CARIFORUM Firms

Methodology Section); for those that did not, Caribbean Export might wish to consider in

country visits to collect the data we were unable to.

3.2 Course Outlines

At this stage, certain judgment calls were made as to which courses to recommend to Caribbean

Export but it is understood that organizational priorities and finite resources might militate in

favour of different courses (or combinations of themes for courses) to be ultimately decided by

Caribbean Export.

We propose below four main (categories of) courses – digital/ICT related courses; business

management/entrepreneurial courses ; a “new economy” course; and a supply

management/logistics. Our approach allows for different themes/skills to be combined into a

single course, and for courses exploring different dimensions of a recurring theme to be rolled out

in different stages. So, for instance, there are at least three digital/ICT-related courses that have

been linked to other soft skills identified as necessary (such as communication and marketing

skills).

3.2.1 Digital/ICT-Related Courses

Mastering Social Media And Online Marketing For Business

Item

Description

Course Title

MASTERING SOCIAL MEDIA AND ONLINE MARKETING FOR BUSINESS

Course Code

INTRXXX Short Course

Level

Duration

2 weeks 36 hours

Course Load

Course Description/Rationale

This course aims to introduce and engage participants in the concepts and principles of social media and online marketing for Business. It will focus on introducing participants to each major platform (such as Meta, Instagram, Twitter, YouTube etc). It will also help participants to plan for how to market their goods and services on social media.

Course Content

The following topics, concepts or issues will be discussed in the course as follows:

Part I - Introduction to Social Media 1.

Facebook – Marketing your Business

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