2024 Annual Results Report

Strategic Expansion and Increased Production Capacity Superb Blend’s growth has been supported by its participation in key Caribbean Export-led initiatives, providing access to financial assistance, training, and international market exposure. One of the most transformative interventions was the Direct Support Grants Scheme (2021), which enabled the company to invest in advanced processing equipment. As a result, production capacity increased by approximately 30%, allowing Superb Blend to meet higher demand and expand its distribution channels. Participation in international trade shows, including SIAL Paris (2022, 2024) and the Specialty Fine Foods Show in London (2022), has played a crucial role in securing new business opportunities. These events have facilitated direct engagement with buyers, led to export agreements, and provided valuable market insights for future product development. Feedback from SIAL Paris 2024 highlighted the necessity for enhanced product labelling to align with European Union regulations, prompting the company to refine its packaging and branding strategies accordingly. Leveraging Training for Market Readiness Beyond trade show participation, Ingrid Brathwaite has strategically utilized knowledge gained from Caribbean Export’s training programs. The ProNET workshops on Product Development and Export Marketing (2023) provided actionable strategies on competitive positioning and pricing, which were instrumental in securing international contracts. Similarly, the Economic Partnership Agreement (EPA) workshops (2019, 2024) provided key insights Ingrid Brathwaite, the founder of Superb Blend, has successfully developed a thriving agro-processing enterprise in Barbados, demonstrating resilience, innovation, and a commitment to excellence. Through strategic engagement with Caribbean Export, Superb Blend has expanded its production capacity, improved product quality, and enhanced its competitiveness in regional and international markets. Scaling Success: How Superb Blend Leveraged Caribbean Export’s Support

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