2024 Annual Results Report

POWERING THE FUTURE:

DIGITAL TRANSFORMATION FOR A COMPETITIVE CARIBBEAN

At the core of this initiative is the Digital Check-up, an innovative diagnostic tool that evaluates a business’s digital capabilities, readiness, and growth potential. By completing the Digital Check-up, business owners and managers gain a data driven analysis of their current level of digital maturity, helping them identify key areas for improvement. Each business receives a personalized report with recommendations to guide their transformation process in alignment with their specific stage of digital development. Since the programme’s launch, 105 businesses from across the Caribbean have completed the Digital Check-up, marking an important step toward building a more digitally resilient private sector. As the initiative continues, Caribbean Export remains committed to supporting MSMEs in leveraging digital tools, enhancing competitiveness, and unlocking new growth opportunities in the digital economy.

The Digital Check-up assesses businesses across six critical dimensions: Digital Technologies Adoption of digital tools and platforms. Communications & Sales Channels Use of digital marketing, e-commerce, and customer engagement strategies. Organization & People Workforce skills, leadership in digital transformation, and adaptability. Data & Analytics Utilization of data for decision-making and business intelligence. Strategy & Digital Transformation Integration of digital goals into business strategy. Processes Efficiency and automation of operations.

COUNTRY BREAKDOWN OF DIGITAL CHECK-UP TOOL REPSONDENTS AS AT DECEMBER 31ST 2024

30 25 20 15 10 5 0

25

23

11

8 8

6

7

4 4 3

3

3

0

0

0

Haiti

Belize

Guyana

Jamaica

St. Lucia

Grenada

Barbados

Dominica

Suriname

Montserrat

The Bahamas

St. Kitts & Nevis

Trinidad & Tobago

Antigua & Barbuda

St. Vincent & the Grenadines

30 | CARIBBEAN EXPORT ANNUAL RESULTS REPORT 2024