2022 Annual Results Report

“Taking ‘Old Duppy’ to England was always aspirational. So, to see people there tasting and enjoying the product was very rewarding.” Nick Bynoe, Owner - Old Duppy

In 2022 ‘Old Duppy Foods’ was incorporated, took on a new business partner and currently employees three part-time staff. The brand also got the opportunity to put their newly learnt knowledge and go-to-market strategy to the test by participating in the Speciality & Fine Food Fair in London in September 2022 under Caribbean Export’s Absolutely Caribbean pavilion, funded by the EU. “Taking ‘Old Duppy’ to England was always aspirational,” Nick states. “So, to see people there tasting and enjoying the product was very rewarding. We learned what the British market likes and doesn’t like, and it led to so many connections with buyers and distributors. “We knew what we had to focus on and within a month we were working with an importer and distributor that matches the size of our brand, so we’ll grow together. Our first shipment to the UK went out in November and our second shipment is being prepared now.”

Nick believes the UK distribution deal will lead to more orders and to fulfil the demand he has partnered with Export Barbados’ newly opened International Food Science Center in Bridgetown to assist with bottling and labelling. In the short term, he is concentrating on developing a footing in the UK and plans to target two other major overseas markets. The long-term goal, he jokes, is “global domination”. Nick adds: “When we decided to really have a go at this, we knew that Barbados was the foundation and an important part of the story. But we are very niche, so if we want to grow, we can’t stay in Barbados or even the Caribbean. “One of my main goals is for tourists to come here and ask for ‘Old Duppy’ to take back with them. Not just a pepper sauce, any pepper sauce, but a Barbadian brand.”

32 Transforming to a Greener, Smarter, Resilient Caribbean | Annual Results Report - 2022