2022 Annual Results Report

SUCCESS STORY

It goes without saying that the traditional condiment of choice in most Caribbean households is (hot) pepper sauce. Barbadian entrepreneur Nick Bynoe started making his own version of pepper sauce when he returned to the island in 2015 after living for some time in Singapore, Hong Kong, and Canada. Under the brand ‘Old Duppy’ he uses real wood smoked peppers as a base and adds locally grown fresh fruits, herbs, and spices to elevate the flavour profile. From very mild to very hot, five pepper sauces form the permanent lineup – Zesty Jalapeno, Fiery Pineapple, Pepper Punch, The Traditional, and Fyahpooch, with the fan favourite, Mango Fever, released seasonally every summer. He has gradually expanded his line to include tamarind sauce, BBQ sauce, Vex vinegar, Bajan Ganoush dip, and chili oil. Nick turned his attention to exporting and took a major step towards achieving his goal of selling in the UK and Europe when he was accepted onto the 10-month ‘Launch to Market’ programme facilitated by Caribbean Export in September 2021. Nick says: “‘Launch to Market’ really made us step back and focus on what larger markets would expect from our product. That programme was extremely helpful because as a small producer we would never have been able to afford that kind of assistance.” Caribbean Export’s Launch to Market programme was made up of four key elements that delved into what the businesses needed to do to access target markets; provided a one-on-one business coaching programme; a bespoke go-to-market strategy; and supported firms with B2B meetings. “Working with experts really gives you some unique insight into what you need to do for export and opens your eyes. The help was amazing and immeasurable”. A HOT TOPIC: ENTREPRENEUR NICK BYNOE, CREATOR OF ‘OLD DUPPY FOODS’

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Annual Results Report - 2022 | Transforming to a Greener, Smarter, Resilient Caribbean