2022 Annual Results Report

ACTIVITY SPOTLIGHT

UNLOCKING THE PROFIT POTENTIAL OF THE CARIBBEAN There has been a growing trend for Caribbean inspired food and drinks over the past few years and in the UK, the category excluding rum and alcohol is worth circa £115m 3 . Whether its organic chocolate, aged rum, or hot pepper sauce, Caribbean products are growing in demand internationally. Caribbean Export supported a select number of businesses to participate in a 10-month programme to build their export capacity in preparation to launch products in new markets. This coupled with the staging of the ‘Absolutely Caribbean’ pavilion at international tradeshows, provided firms with the continuity and the opportunity to touch buyers in target markets. LAUNCH TO MARKET PROGRAMME Caribbean Export executed the launch to market programme from August 2021 to June 2022. The overall objective of the programme was to enhance the export competitiveness of CARIFORUM SMEs in the agro-processing sector, namely those producing sauces and condiments to meet the increasing demand in the UK and EU markets.

3: Based on IRI data and published company brand data, November 2021

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Annual Results Report - 2022 | Transforming to a Greener, Smarter, Resilient Caribbean