Unlocking the Profit Potential of the Caribbean - 2nd Edition

Categories and Producers

Sauces and Condiments

Peppers, pickles, chillies and spices are popular the world over and the key markets of the UK, Spain, Germany and the Netherlands represent tremendous opportunities for sauces and condiments from the Caribbean. In the UK, total sauces and condiments including pickles are worth £1.09bn in the UK and although declining by -5.4% vs last year 4 sales are still up vs pre pandemic levels by 15.5% or an extra £146.9m.5 The category in the UK leans heavily towards the grocery retail sector and hot sauces, including chilli sauces, are the big winners. In the UK consumers purchase mainly via retailers and sauces and condiments have a population penetration of 98%

seeing consumers purchasing on average 15.7 times per year.6

“Caribbean sauces and condiments in particular have become really popular in the UK as they are bursting full of flavour and add extra excitement to dishes you usually make at home.” Craig & Shaun McAnuff, Original Flava The popularity of hot sauce continues to grow in the UK at a rate of 6% over the last 5 years.7

Total sauces and condiments including pickles are worth £1.09bn in the UK

98% of consumers purchase sauces and condiments 15.7 times per year.

8

4 Nielsen IQ, latest MAT to June 2022 5 vs MAT to June 2019 6 Kantar MAT to May 2019 7 IRI Feb 2022