Tradeshow Success: Execution

Communicate with team members

You want your team to walk into the show “on message”. All team members should know their roles and responsibilities:

Who’s keeping the list of sales leads?

Who’s checking out the competition and taking notes on the quality of their displays and promotional items?

Who’s handing out the sales material and answering enquiries?

Can your team members?

Deliver your elevator pitch

Engage potential customers

Collect sales leads

Perform a live demo

Evaluate competitors

Answer queries

8 Achieving Success at a Trade Show / Stage 2