Tradeshow Success: Execution

At the show add-ons

You might think that you’ve missed an opportunity to add value to your

attendance by missing/ignoring deadlines for booking sponsorships and speaking spots, but it is possible to find add-ons even after the show has begun. Remember that trade show promoters are just as interested as you are in enhancing their bottom line. They might be willing to sell you an unclaimed sponsorship even after the doors have opened, at a discounted rate, too. Once you’ve spied an opportunity, move quickly and decisively to claim it.

TIP

Ask about: • Unclaimed sponsorships • Discounted prices • Empty spots on panels • Speaking opportunities • Engagement with the trade show’s promotional team

Achieving Success at a Trade Show / Stage 2

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