Tradeshow Success: Execution

Qualifying leads

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Lots of people will wander by your booth during a show. In your zeal to promote your business, you can sometimes end up pitching to a person who doesn’t need your product or service. And if you’re running a one-man or one-woman booth, you really won’t have the time to spend on dead-ends. These types of questions, tailored to your business, can help separate the sheep from less valuable ruminants.

What’s the business problem you’d like to fix with our offering?

Would you mind sharing a rough estimate of what you’re currently spending on similar products/services?

What other kinds of products/ solutions are you evaluating?

What are you hoping to accomplish in a new partnership?

How can I help you make a decision?

14 Achieving Success at a Trade Show / Stage 2