THompson Rivers University
Presented by: Mike Henniger
Table of Contents
1. Thompson Rivers University a case study
Recruitment challenges
2.
Working with agents
3.
Things to consider
4.
Q & A
5.
Thompson Rivers University (TRU)
Founded in 1970, public, degree-granting university
Located in Kamloops, British Columbia, Canada
10,000 Canadian students
16,000 distance students
Over 1,700 international students from 80 countries
• About 350 km northeast of Vancouver (45 minutes by plane or 3.5 hours by car)
• Connecting flights to Vancouver and Calgary
• Small city of 90,000 people
Kamloops, British Columbia
Challenges
More than 90 universities in Canada
16 universities in BC
People know Toronto, Montreal, Vancouver Kamloops is not a well known city
TRU is not in top rankings
TRU International Enrolments
Fall 2014 Enrolment 7,882 students
Domestic International
1,724 , 22%
6,158 , 78%
Recruitment
Social media
Fairs
Site visits
Webinars
Fam Tours
Producing Agents
Number of Agents Sending 1 Student or More
0 10 20 30 40 50 60 70 80 90 100 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 35 47 50 60 83 92 73 91 93 87
Q & A
Thank You
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