Small markets. Global capital. Big ambition.

RAISING FINANCE · MARKET SIZE

Size the market

The first question every investor asks: how big is this?

Size it bottom-up. Customers × price × how often they buy.

01

Look past your island. Your island is a test bed, not the market.

02

Show the route. First market, next market, and how you get there.

03

Be credible. “1% of a huge market” convinces nobody.

04

YOUR ISLAND IS A TEST BED, NOT THE MARKET

282,000

Barbados

The six countries behind this week's projects

16.8m

WORK BACK FROM THE EXIT

Raise US$5m for 25%, and you must be worth US$60–80m for investors to make 3–4x.

US$5m

US$20m

US$60–80m

→

→

buys 25% of your company

your value after the round

the exit needed for 3– 4x

Your market has to support that number. If it can't, you need different money.

Population (people): World Bank, World Development Indicators (2024). Exit maths is illustrative and ignores later dilution.

Small markets. Global capital. Big ambition. · CIF 2026 closing keynote takeaways · Piers Linney MBE

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