Primed for Success Volume 3

In 2012, Serviconfe was awarded two direct assistance grants from Caribbean Export to enhance the capacity of their business and better prepare the company for export marketing. Leonor believes that this has provided much needed support for her business. “With the help of the funds from Caribbean Export, we were able to participate in trade shows, visit new markets and establish contacts with distributors.” Serviconfe has also participated in training offered by the Agency in a gamut of areas including market intelligence, branding and packaging, intellectual property, financial management and export marketing. Leonor attributes Caribbean Export as having contributed significantly to the growth and development of her company. She also shared that the training and financial assistance provided helped them to overcome some of the challenges they faced as a small enterprise in a competitive environment. “When we met Caribbean Export our production capacity was low becase we had limited physical space. Today we have adequate space and an increased production volume. We have also achieved the necessary certifications and qualifications needed to manufacture in the best possible manner. There are still some improvements to make, but we have more confidence in our growth strategy.” Over the next six months, Leonor plans to further increase production capacity to better serve the company’s customers, with the hope of entering new Caribbean markets and the United States. She also intends to create a technology-based platform to facilitate greater engagement with customers and suppliers. Leonor thinks that regional companies should always seek to offer a quality product at a competitive price if they want to achieve success, particularly in bigger markets. She further believes that collaboration and partnerships are key in this process. Leonor credits her success with her faith in God, as well as family and friends for provding constant encouragement. She also believes that hard work and dedication will manifest itself in prosperity. With a philosophy built on the simpler things in life, her business is on a firm foundation.

Contact: Edris Leonor Garcia de Mella Co-owner & Managing Director Serviconfe SRL 1148 Prol. Guacanagarix Street,

2nd Floor, Manganagua DOMINICAN REPUBLIC Web: www.facebook.com/pages/Serviconfe-SRL Email: serviconfe@gmail.com Tel: 809-530-8108

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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