Primed for Success Volume 3

Facebook, Twitter, Instagram, and YouTube have really opened up the market so that we can reach our target audience in a cost effective yet creative manner.” In fact, it was through social media that Michele got her latest opportunity with Caribbean Export to perform in London during the 2012 Summer Olympics. “I have been familiar with the work of Caribbean Export since 2002, and occasionally I would check their website for news and updates. In 2012, a notice was posted for an opportunity to participate in Caribbean Soul Fusion in London and I didn’t hesitate.” Michele was one of eight up and coming artistes chosen to represent the Caribbean during the musical showcase, which was hosted on the sprawling lawns of Grosvenor House in the heart of London. “It was a fantastic experience, and it was great to be able to bring a unique style of music to the already diverse group of artistes performing.” Participation in the free-to-air event also paid huge dividends for Michele, as she was able to secure future engagements. “I received a few callbacks from patrons in attendance at the showcase, so I would say it was very successful.” The Dominican songstress credits Caribbean Export with providing her with a platform to showcase her music and talent. Noting that not only has she gained new business, but also closer contact with regional counterparts. “As a musician, it can be difficult to secure opportunities to perform internationally. Sometimes you are entirely focused on making it in your homeland, and even that has its fair share of challenges. At first, start-up capital was my biggest problem, you need money to record, create videos, and advertise.” As a counter, however, Michele pointed out that it was important to secure the right contacts, and be vigilant about your business. “You need someone to guide you and explain the pitfalls so that you can avoid most, if not all, of them. This includes something as simple as knowing when to accept a gig, to negotiating huge contracts. It is also important to manage your time and resources properly, and maintain creative control of your work.” She also shared that regional artistes must always see their profession as serious business if they want to maximize their experience internationally.

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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