Primed for Success Volume 3

“Caribbean Export plays a tremendous role in raising my awareness about regional trade and export, and I use them a resource to keep abreast of news within the fashion industry. They have also exposed me to a lot of opportunities for the growth and guided my process as a business.” Indira applauded the Agency for providing the tools she needs to enhance the capacity of her company to export, and thinks that other Caribbean entrepreneurs should seek to take advantage of the programmes available. “ProNET provided a great deal of insight into what is required for export on a large scale. Caribbean Export also has other programmes such as the grants scheme and technical assistance for different regional sectors, so firms should really try to access what they have to offer if they are serious about growing their business.” In the long term, Indira wants to see her clientele expand to include buyers from other Caribbean countries, and resort destinations in Europe. She also hopes to open another location for her label. In the meantime, she is focused on boosting her production output, and launching her website so that clients have another avenue through which to purchase her designs. “Now that people know about the brand the next step is to keep momentum high by building on what my team started. E-Commerce is a great way to increase access to my designs, and the website is another platform to raise the visibility of my company regionally.” Indira acknowledged that she has learnt a great deal in a short time in the fashion industry. “One thing I have come to realize is that you can’t do it all by yourself, and there will come a time when you will need help. I’ve also grown to appreciate taking advice and criticism, because there’s always room for improvement.” In speaking about her success, the designer believes there is no replacement for hard work; she also thinks that it is important to be authentic and true to your designs, and yourself as a business. Indira’s insatiable passion for her art form is mirrored in the delicately handmade fashion and accessories pieces she designs for her growing fan base. There is no doubt she is a cut above the rest.

Contact: Indira Lashan Moss Owner and Managing Director ILashan Apparel & Handmade Jewellery BAHAMAS

Web: www.ilashan.com Email: info@ilashan.com Tel: 242-465-3191

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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