Primed for Success Volume 3

A major step in the creation of the Haitian brand was realised with the development of the Haitian Fashion Week. The 3-day event, which commenced in 2012, was free to the public and featured collections by 30 emerging Haitian designers worn by 20 Haitian, and 10 international models. Showcasing everything from swimsuits and formal gowns, to hand bags and accessories, the Haitian Fashion Week delivered all the same features you would expect in any international fashion week, but with a local flare. David André has a dream to take over the world. But first he wants to start with Haiti. “I want to be the Yves Saint Laurent of Haiti. He is a huge inspiration for me, as he is someone who started with little to no money, and now he is global brand.” A part of his dream has already been achieved with the opening of his first store in Haiti in 2011. Aptly labeled David André Collections, his store caters to clientele ranging from young professionals to wealthy retirees, and offers an array of clothing including high fashion, wedding wear, uniforms, and accessories, to name a few. “I grew up in a family of entrepreneurs. My parents owned a boutique and fashion was a natural part of my life, so I always knew I would open my own store, but this didn’t come without its share of challenges.” One such challenge was securing capital, especially as a fashion designer. “Many banks and financial institutions don’t believe that fashion is a high income earner, but my mother was a huge supporter and she gave me the backing I needed.” As a testament to his tenacity, David constantly seeks new clients and projects to support his staff and grow his business. In fact his next major project is the launch of David André Bridals. “I am experienced in creating a few bridal wear pieces for clients, but now I have the opportunity to expand into an entire line, and it is exciting.” David has successfully carved out a market for himself in Haiti, but he also dreams of expanding his brand across the region. “I have done work across the Caribbean, but exporting is a challenge because of the limited space and resources in my company right now. I also need a strong financial partner, and someone with the commercial contacts within the fashion industry.” David believes that regional designers can attain success on the global stage if they collaborated more.

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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