Primed for Success Volume 3

The former agriculture extension worker views regional cooperation as key for export success, especially among the small agro-processors. “We are representing a Caribbean brand and we need to work together to develop as one trading block. I believe we can use our strengths to combat our weaknesses and help each other compete against bigger firms in other countries.” With his love for product innovation and dedication to the growth of the agro-processing industry, Kemston brings tireless passion to the VincyFresh team as they continue to take a bold and fresh approach to business in the agriculture sector.

become more efficient in our production to not only meet the demand of existing customers, but also satisfy the new ones.” With the Direct Assistance Grant, there are plans to upgrade equipment and modernize the company’s production facility, all with the aim of improving efficiency and increasing output. Kemston, credits Caribbean Export with supporting the holistic development of VincyFresh, stating that the Agency has played an integral role in the creation of their business plan, branding and visibility, infrastructure and equipment upgrade and providing the much- needed connection between production and buyers. “The training we received in the branding workshop and the experience in submitting that first grant application prepared us for the process with the bigger grant, and we are very happy that Caribbean Export has been so willing to assist us with this and other programmes. The Agency has helped provide clarity on what we need to have in place in order to attain success not only locally, but also in the regional market.” Kemston intends to see VincyFresh become a globally recognised and certified company, and believes that with the quality products the company already develops, tapping into the right markets will lead to eventual growth. In the short-term, VincyFresh is aquiring financing for the certification and restructuring the entire facility, so that they can reach the mid to longer-term goals.

Contact: Kemston Cato Regional Food Technologist VincyFresh Limited Lauders, Kingstown, ST. VINCENT & THE GRENADINES Web: www.winfresh.net Email: kcato@winfresh.com Tel: 1-784-451-1767

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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