Primed for Success Volume 3

During 2014, the relationship between Caribbean Export and Procesadora Vizcaya continued to strengthen with the firm’s participation in Expo Jamaica, the CARIFORUM- FCOR/OCT Business Forum in the Cayman Islands, a technical visit to France and Belgium, and the award of a grant under the Direct Assistance Grant Scheme and the Special Call for Food Safety Proposals. Miguel believes that Caribbean Export has contributed to his company’s success in three ways. He credits them with affording Procesadora Vizcaya tangible opportunities that would have been hard to achieve without such steadfast support. “The Agency has given us continued exposure at business meetings and tradeshows where we have been able to forge partnerships with firms and buyers in Europe and the Caribbean. We were also fortunate to receive financial assistance to improve our operations and modernize our lab with the aim of improving our efficiency and output capacity.” In the medium to long-term Procesadora Vizcaya intends to expand globally, and be recognised as a major supplier of tropical fruit products. Over the next six months, the company hopes to enter the market in Jamaica, Barbados, and Guadeloupe. Miguel thinks that other regional firms can successfully break into international markets if they maintain the highest possible quality and standards, and remain authentic to the Caribbean brand. “At Procesadora Vizcaya we have gained Hazard Analysis and Critical Control Points (HACCP) and European Quality Assurance (EQA) certification because of the value they add to our products and the process by which they are created. We’ve also seen that the Caribbean produces excellent products, which are innately unique to us as a people. I think it is important to remember this and use it to our advantage on the global stage.” Miguel’s dedication and belief in delivery unwavering quality provides the right foundation to not only nourish his family’s business, but also position Procesadora Viz- caya as a world-class brand.

Contact: Miguel González Gerente General Manager Procesadora Vizcaya Hatillo No.364, Manoguayabo, DOMINICAN REPUBLIC

Web: www.vizcaya.com.do Email: miguel@vizcaya.do Tel: 809-560-9087

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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