Primed for Success Volume 3

“We also sent some samples to a prospective buyer in the United States, and participation in the event has increased our sales in Germany. If we can land these companies, it’s more money for us, our workers, and for the people we are supplying. So actually the whole country benefits from our success”. Marie believes that the combination of tradeshows and training can boost business development for regional enterprises, and she thinks that more firms should aggressively pursue these and other opportunities made available by Caribbean Export. “If firms are looking to maximize their export potential, these are the avenues they should seek. I have benefited from training, so has my son and other staff members, so the possibilities are endless.” She also advised entrepreneurs to secure their intellectual property and trademarks. “I cannot over stress the importance of this aspect of business, I lost the name of my company to my first customer in the US because I was not aware of these legal requirements, so all businesspersons should ensure they don’t make the same mistake.” Future plans for the company include raising product visibility when they gain access to a new market. However, in the coming months Marie intends to expand the company’s current production capacity and increase output. Marie believes success can be achieved with a balance of hard work and consistency. “Be consistent in your product, your presentation, and your business relationships. Your reputation is as important as your brand, so make sure you deliver the same quality product and service every time.” Marie takes great pride in producing sauces of the highest quality and marketing them under the slogan “Proud Products of Belize”, one that she has lived up to unfailingly.

Contact: Marie Sharp Managing Director Marie Sharp’s Fine Foods Limited #3 Pier Rd. Dangriga, BELIZE, Central America Web: www.mariesharps-bz.com Email: fierylady70@yahoo.com Tel: 501-610-3221

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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