Primed for Success Volume 3

As a company whose brand is built on customer service, Country Traders is bound to see continued growth in spite of the economic conditions. Mark also believes that their success has a lot to do with the early identification of what works best for them as a company. “To be successful, you have to identify something that you are better at or have access to that would put you in a position to be ahead of your competitors. This can be a family recipe, a strong customer base, or experience and knowledge, anything that can give you an edge over the competition.” In his advice to other regional companies seeking to export, Mark shared that hard work, dedication and providing quality service should be the hallmark of your business acumen. He also stressed the importance of gaining internationally recognized certifications. “Whether it is HACCP or another food safety certification, the world demands evidence of food safety and with certification you are almost certainly guaranteed to meet the requirements for entering export markets.”

Mark further shared that firms should take full advantage of the training and capacity-building programmes and intiatives that Caribbean Export has to offer, especially those focused on export- readiness and market access. He cited that ANUGA was just one example of the many opportunities that the Agency has to offer as they seek to develop the regional private sector.

Contact: Mark Fletcher Managing Director Country Traders Limited Unit #3, 69-75 Constant Spring Road Kingston 10, JAMAICA W.I.

Web: www.countrytraders.com Email: mark@countrytraders.com Tel: 876-941-3759/60

Primed for Success / Vol. 3 / 2014-2015

www.carib-export.com

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