Microsoft Word - Achieving the promise of african cultural e

sectors in the world trade. Over 2000-2005, international trade in creative good and services experienced an unprecedented average annual growth rate of 8.7% and more strikingly developing countries exports of related creative goods increased by 143% between 1996 and 2005. Chapter 2: Creative economy for development The creative economy has the potential to generate income and jobs while promoting social inclusion, cultural diversity and human development – UNDP, Creative Economy Report 2008. When culture jibes with economic success The concept of the creative economy is recent and still evolving . It reflects the idea that creative assets can generate economic growth, job creation and export earnings while at the same time promoting social inclusion, cultural diversity and human development. For too long, the development dimension of the creative industry has been neglected and it is only recently that the potential of exports of creative goods has been recognized as a trigger for growth and poverty reduction in developing countries. Indeed the creative economy opens up new opportunities for developing countries to leapfrog into high growth sector of the world economy and increase their participation in global trade. UNDP has developed a formal classification of the creative industries comprising four groups, taking into account their distinct characteristics. These groups are the following:

Figure 4 : A typology of creative industries

Today, creative industries are among the most dynamic sectors in world trade . Over the period 2000-2005, international trade in creative goods and services experienced an unprecedented average annual growth rate of 8.7 per cent. For instance the value of world exports of creative goods increased markedly during the period 1996-2005, with the total

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