Microsoft Word - Achieving the promise of african cultural e

Reform Matrix

Assuring the development of Nollywood

Enforce copyright protection and assure law enforcement

Structure the value chain of the movie industry

Provide the movie industry with direct funding for development

5. Rebrand Nollywood : - Development of a packaging and marketing company - Organization of a Nigerian movie film festival 6. Improving distribution and marketing network

7.

Mobilize

domestic

1. Enhance public sector capacity 2. Build Public Awareness regarding IPR. 3. Promote law enforcement

financing

8. Turn the Nigerian Film Institute into a movie hub in by providing studio facilities

Improve business climate

1 st Pillar

9. Launch a Nollywood fund 10. Strengthen the Nigerian Film Institute through : • Training • provision of equipment leasing).

Promote targeted investments

4. Create a property right registration center

Assuring youth employment

2 nd Pillar

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