LINK-Caribbean Magazine

Using the grant to enhance the products branding and packaging to stand-up against international competition, build the company’s internal capacity and secure a distributorship Javin was able to make the necessary steps to become investment ready. Javin was determined to secure a business angel as he wanted to gain the continued support that comes with a deal, “the knowledge and skill set of my investors and board members are extremely valuable and that is something that I could not pay for. With the help of Angel

Investment, we have been able to setup a formal board of directors who meet every month to assess the company and ensure we are on the right path. My board has been working somewhat full-time to ensure the company has all the key elements covered from developing a marketing plan to fine tuning our 3-year budget and even securing new markets with huge sales potential and it has only been 4 months. I am truly excited as to what we have accomplished together and remain very optimistic as we look to the future potentials of our brand.”

The company’s target market includes health-conscious individuals both male and female in the Caribbean, USA and Europe between ages 27-55 in an organic cosmetic market which grew from US$3.6 Billion in 1997 to US$43.3 Billion in 2015. that Herboo stands out because of its firm stance on being an advocate for nature and that it does not use synthetic material in their beauty products. “Our beauty product line is manufactured Noting that the industry is very competitive Javin says