Impact Study: UNESCO-Aschberg Programme for Artists and Cultural Professionals

Facilitating market integration? The case of Masquerade producers from Trinidad and Tobago In 2014, the Mas Transformation Secretariat implemented the first Mas Trade and Tourism Mission, introducing six local masquerade experts to festival organizers and carnival bands in France and the Netherlands. The following year, the MTS partnered with the Federation of European Carnival Cities (FECC) and hosted 15 senior European Carnival officials for business meetings with local Mas experts. It is estimated that bothmissions collectively yielded22 foreignworkingagreements with an additional 61 potential business opportunities. Source: Mas Transformation Secretariat, Strengthening the Masquerade Industry, Port of Spain, Trinidad and Tobago, 2017.

Figure 11 • Types of support activity to the CARIFORUM creative sector post-EPA period 2011 to 2013

2% 3%

5%

23%

Market Access Technical Support Human Capacity Development Workshops/Meetings Grant Funding Institutional Capacity Building Study/Publications

22%

23%

22%

Source: See Keith Nurse, The UNESCO Convention and Preferential Treatment: Lessons and Insights from the CARIFORUM-EU Economic Partnership Agreement , report commissioned by UNESCO, 2014.

In a survey of 23 TPOs and BSOs, results revealed that a significant share (66%) of activities focused on individual-level interventions, namely human capacity development, technical support, training and workshops/seminars (see Figure 11). Industry-level activities accounted for the remaining 34% and included grant funding, institutional capacity building and participation in trade fairs and festivals. The study concluded that, while post-EPA capacity building improved when compared to the pre-EPA period, an overwhelming amount of business support initiatives focused on individual-level interventions that were often ad hoc and uncoordinated. Most of the initiatives are one-off and stand- alone interventions that generate low levels of synergy and weak market entry. In effect, there are very few joint approaches that would allow for multi-level synergies to be generated.

61 Culture in the CARIFORUM-EU EPA