Impact Study: UNESCO-Aschberg Programme for Artists and Cultural Professionals

This was followed, in 2015, by the creation of a Cultural Industry Development Authority 18 . In 2018, after national elections, the Ministry of Culture was rebranded as the Ministry of Creative Economy, Culture and Sport. This exemplifies the shift towards a more entrepreneurial and trade-oriented approach to cultural industries development. Another example of institutional innovation in the cultural industries is the case of Trinidad and Tobago. The Trinidad and Tobago government founded the Creative Industries Company (CreativeTT) 19 , a state-owned enterprise that operates under the Ministry of Trade and Industry and focuses on three sectors: music (MusicTT), film (FilmTT) and fashion (FashionTT). CreativeTT aims to foster investment, enterprise development and export activities. In Jamaica, the creative sector has been supported by the Jamaica Promotions Corporation (JAMPRO) for several years now and exemplifies the role of state-owned enterprises in the creative sector with a focus on film, online content, animation and fashion 20 . JAMPRO’s efforts have been further bolstered by the Ministry of Foreign Affairs in the area of trade negotiations and trade policy and the Ministry of Culture in the area of culture and arts development. Regional organizations have also begun responding to these concerns. In 2015, CARICOM called for the establishment of a regional body to promote interest in the creative sector at the 26th intersessional meeting of the Heads of Government. A recommendation was made for the Caribbean Export Development Agency to establish the Caribbean Creative Industries Management Unit (CCIMU). While addressing the needs of the regional creative and cultural industries, the Unit proposed to foster creativity, support the development of businesses and create opportunities, including in promoting trade. Central to the success of the unit will be the legal framework, ensuring the rights and obligations of stakeholders are respected and legally protected. Finally, and with a look toward the future, the CARIFORUM Directorate’s Consultation on Market Access Opportunities and Challenges conducted in March 2018 should be mentioned.

18. http://www.cidabarbados.org 19. http://www.creativett.co.tt 20. http://www.jamaicatradeandinvest.org/trade/buyers/source-authentic-jamaican/creative- industries

32 Culture in the CARIFORUM-EU EPA