Impact Study: UNESCO-Aschberg Programme for Artists and Cultural Professionals

A Protocol on Cultural Cooperation framed in the spirit of the 2005 Convention to improve conditions governing cultural exchanges and circulation of artists from the CARIFORUM region, covering: ◗ ◗ Art. 2: Cultural exchanges and dialogue ◗ ◗ Art. 3: Artists and other cultural professionals and practitioners ◗ ◗ Art. 4: Technical assistance ◗ ◗ Art. 5: Audiovisual, including cinematographic, cooperation ◗ ◗ Art. 6: Temporary importation of material and equipment for the purpose of shooting cinematographic films and television programmes ◗ ◗ Art. 7: Performing arts ◗ ◗ Art. 8: Publications ◗ ◗ Art. 9: Protection of sites and historic monuments

The market access granted by the EU for entertainment services is complemented with a new and innovative external trade practice instrument – the Protocol on Cultural Cooperation

co‑productions involving European and Caribbean creative teams can benefit, when the contribution of the CARIFORUM partner(s) is no less than 20% and no more than 80% of the total production cost. When the co-production satisfies this requirement, it qualifies as a ‘European work’ under EU media law. The EU Audiovisual Media Services Directive (AVMS) provides that all audiovisual media providers in the EU must show a majority (more than 50%) of European works. Therefore, by qualifying as ‘European works’, CARIFORUM co-productions receive privileged market access to the European audiovisual market. It also stipulates that when co-production agreements have been completed between individual EU Member States and Caribbean States, Caribbean audiovisual producers can access additional funding for creative projects. Beyond the media sector, the PCC allows artists and other cultural practitioners, who are not involved in commercial activities in the EU, to enter the EU in order to collaborate on projects, to receive training, and to engage in production and other activities. They can stay in any EU country for up to 90 days during a 12-month period.

21 Culture in the CARIFORUM-EU EPA