Expanding Jamaica Blue Mountain Coffee in the EU

Moving Blue Mountain to Market

Expanding Jamaica Blue Mountain coffee in the EU Windward Commodities 30th June 2022

5.2. EU Speciality Traders The EU’s largest speciality coffee traders are mainly divisions of large commercial trading co-operations. Most of these companies buy directly from JBM Distributors, buying quantities on-demand that are too small to buy directly. A few may hold limited stocks for flexibility, but none stated that they would hold more than 3 barrels.

Neumann Kaffee Gruppe (NKG) Based in Hamburg in Germany, this is the largest coffee sourcing company in the world controlling 10% total coffee demand, with 50 subsidiaries in 27 countries. Neumann is involved in the Speciality Coffee Market through its company InterAmerican Coffee* , who have offices in Hamburg, London and Zug, as well as a network in the US. At time of writing, they are carrying JBM coffee from Baron Estate, Clydesdale Estate, Gold Cup Estate and Wallenford Estates, and their feedback on JBM is included in section X (buyer feedback) below. Olam is one of the top coffee traders worldwide with almost US$20bn in sales. They also have a strong position in other commodities including edible nuts, palm oil, rubber, softs and spices. Olam has also increased its presence in the specialty coffee market acquiring Shluter in the UK in 2016 for US$7.5m, and establishing Olam Speciality Coffee* UK/EU market. Volcafe Ltd*. Volcafe operates as the trading arm for ED&F Man, one of the world’s largest trading firms established in 1783. Volcafe has been established since 1851, and prides itself in being capable of handling both single-origin, small premium coffee, all the way to mass market coffee blends. Sucafina. Sucafina is a leading coffee trader founded in 1977 with its main offices are located in Geneva, Switzerland. In mid 2020, Sucafina consolidated its specialty coffee business – 32cup, MTC Group, and Sucafina North America- into a single team under Sucafina Specialty*. At time of writing Sucafina Speciality are offering JBM from Sherwood Forests Estate.

Rehm & Co*. Rehm & Co. was founded in 1906 and is based in Hamburg focussing on specialty coffees. At time of writing Rehm & Co are offering JBM from Nomlaz Farms, Gold Cup Estate and ‘Blue Mountain Grade 1’. Mercon Coffee. Mercon is on of the biggest coffee commodity trading companies in the world headquartered in the Netherlands. It is a green coffee trading specialist in coffee trading business for over 50 years. Mercon’s headquarters are located in the Netherlands, but the company also runs operations in 9 other countries. Mercon, runs a high-quality speciality coffee division called Mercon Premium Estates, which sources single-origin coffees from Nicuagua, Guatemala, Vietnam and Honduras. Touton . Touton is a French coffee and cocoa trader with more than 150 years of history and coffee production facilities in Cote d’Ivoire, Uganda, and Vietnam

Time to Wake Up and ‘Cup’ the Coffee | 25

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