Expanding Jamaica Blue Mountain Coffee in the EU

The European Union Market for JBM Coffee

Expanding Jamaica Blue Mountain coffee in the EU Windward Commodities 30th June 2022

To identify potential high-value, high growth markets in the EU, we have taken this data and overlayed it with population, imports and per capita coffee consumption from ISO, CBI and the EU Specialty Coffee Association. This forms the basis for a ‘Specialty score’ per country that suggests a focus on core markets in Scandinavia and Eastern Europe to expand JBM sales in the EU in addition to existing sales channels in France & Germany

Coffee shops per million people

Coffee consumption per capita (kg)

Coffee shop network

Coffee shops as % total

Independent coffee shops %

Total specialty score (index)

EU Country General café network

Poland Finland Norway Sweden Ireland Denmark Romania

4,068 1,108 2,047 1,114 1,645 1,832 3,705 7,964

710 159 375 810 328 129 390 394

15% 13% 15% 42% 17%

19% 21% 64% 52% 30% 22% 37% 35% 16% 48% 73% 52%

188.38

4.0

23.8 17.4 16.8 15.6 10.9 10.2

28.66 68.61 79.72 65.09 22.19 20.39

14.6

9.9 7.6 4.4 8.0 7.6 7.1 6.2 4.7 2.6 6.1 5.7 5.4 4.0 4.2

7%

10%

9.6 9.4 8.8 8.4 8.2 6.8 6.6 6.3 6.0 4.9

Netherlands

5% 7% 5% 4% 3% 4% 1% 0% 1%

22.9 26.3 36.4 56.5

Germany

28,657

2,204

Czech Republic

7,079

390 544

Hungary

11,825

Belgium 2,740

75

6.4 9.6 9.1

France

16,082 57,209 44,769 36,473

630 549 200 329

0% 0%

Italy

Portugal

37%

19.7

Spain

0%

7.0

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