Caribbean Export OUTLOOK 3rd Edition

Our Competitive Advantage 78

COMPANY TO LOOK OUT FOR:

KREYOL ESSENCE

Chief Executive Officer Yve-Car Momperousse Years in Existence 4 Years Location Haiti Product Summary

Leveraging unique ingredients such as Haitian Black Castor Oil, Haitian Moringa and Vetiver, Kreyol Essence is known for its plant-based products formulated for those with dry hair, dry skin and curly hair. Products are made by Haitian farmers and producers. Export Markets United States, Canada, France, and UK Major Exporting Achievements Kreyol Essence launched its black castor oil nationwide at over 300 Whole Foods Markets and over 100 natural stores in Canada. Yve-Car was also recently selected by the beauty giant, Sephora, as the next generation beauty industry leader. Market Entry Strategies I spent time with my two main customers: my target retailers and my end users. I visited 100 WFM stores and met with the staff, I spent time doing pop ups and interacted directly with our tribe to understand how they are using the product, what they want, and what about Kreyol Essence resonated with them. Greatest Exporting Lessons Learnt Everything takes longer than you expect along the entire supply chain so stay focused on planning and following up with partners so that you can push through the hurdles. Humankind’s most important milestones were achieved

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