Caribbean Export OUTLOOK 2016 - 2017

OUR COMPETITIVE ADVANTAGE

Hospitals are associated with saving lives and easing the pain of patients. However, little thought is given to how hospitals emerge in one location over another; most assume they are a humanitarian institution surviving on fees levied, insurance carriers, deep pockets and the dedication of their staff. But they are far from being charities, even thoughmany are nonprofit organisations. A successful hospital, like any other dynamic enterprise, requires all the assets needed to build andmaintain a successful business. And they are not permitted the luxury of failure, as too many depend on their sustainability. Can you name three hospitals that have closed in your lifetime? Now think about howmany businesses you have seen shuttered during the same period.

extracted from Dr. Shetty a pledge to work to ensure any child who needed it could get heart surgery. So the profits fromHealthCity Cayman Islands are used to provide indigent childrenwith free cardiac procedures, including 36 children to date from neighbouring Haiti. SohowdidHealthCityidentifyitsmarkettopayfor thesegeneroushumanitarianactivities?Dr.Chandy Abraham, CEO and Head of Medical Services at HealthCity and amember of Britain’s prestigious Royal College of Surgeons, knewthemarketwell – traveled people with disposable incomes. “Themarket is enormous as the so-called boomer generation inNorthAmerica is in theirmedically fragile years. They demand efficiency, a pleasant destination and lots of services, all of which can

Health City Cayman Islands is a privately owned enterprise which, once invited to set up in the Cayman Islands, did its homework diligently. It identified its market, assembled a smart partnership, collaborated with the host community, and provided world-class medical practitionerswith tens of thousands of procedures under their belts. ButHealthCityalsobroughtwithitanXfactorthat made it stand out in a crowded international field: theiconicNarayanaHealthfounder,India’sDr.Devi Shetty – the physician and cardiologist of the late Mother Teresa–whohas beendubbed “theHenry Ford of Medicine” by the international media.

Appalled at the number of children dying from untended heart problems, the future saint

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