Caribbean Export OUTLOOK 2016 - 2017

Pulse OF THE CARIBBEAN

availability of information in the respective policy areas to ensure that across the spectrum of policymakers, it is easier to identify how one set of policies would impact on the other. “We need to provide support for business- friendly policies and programmes, which can mainstream trade into sustainable development

confident that regional businesses can successfully enter European and other newmarkets if they are knowledgeable about the area and strategic in their approach to business. “Itisimportanttoknowyourmarket,asinformation and knowledge is key; this includes competitors, standards, policies, and distribution channels. You also need to create strategic partnerships and build confidence among your clients and customers throughquality,consistencyandtimeliness.Finally, invest in technology, research and innovation, and then be prepared to adapt or adjust so that changes can be made effectively in the short term.” Notwithstanding all of the work being undertaken by regional governments and agencies to support the trade and export development of the private sector, Prime Minister Christie acknowledges that trade is but one contributor to poverty alleviation and development. He further asserts that regional governments need to ensure that there is policy coherence, meaning that national and regional trade policies complement existing and projected poverty alleviation and development policies. This would necessitate a more strategic and evidence based approach to policymaking across the board. It would also require the

activities and programmes. Some examples include business development agencies that offer startup funds for enterprises, rural marketing arrangements, investments in education and skills training for entrepreneurs, and implementing trade facilitation measures that enhance the ease of doing business for micro and small business.”

Stephanie Bishop is a Communications Advisor at the Caribbean Export Development Agency. She is a development communications specialist with over 10 years professional experience and holds a Masters in International Affairs.

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