Caribbean Export OUTLOOK 2016 - 2017

Exporters’ Tool Box

• Brand Development and Packaging Workshops

in the area of market intelligence to equip firms with the tools required for effective market research, and provides critical information used to informthe businesses decisions necessarywhen embarking on exporting goods and services to new markets. • Market Intelligence Portal (CE-MIP) The CE-MIP is designed to be an online platform, which gives the user the ability to obtain market reports on products, sectors and countries of interest. Key data the portal will report onwill be Trade/Economic data, Market/Sector Profiles and reports, Tariff and Non-Tariff data, a business register/ database of regional companies, trade agreements analysis, directory of Business Support Organizations, Trade regulation and related documentation, and links to important data sources. Given the fact that exporters usually have little time to plough through tedious and complicated market research publications, Caribbean Export provides information on areas which are important for exporting in a succinct and well-organised manner. Upon request, the Agency can provide Market Pointers on a specific product and target export market. It represents an effective tool for presenting data collected on potential markets in a way which is easy to understand. • Market Pointers

particular product in both traditional and non-traditional markets. This tool analysesvarioustrendssuchasmarketsize, market growth rate, market consumption capacity, wholesale and retail trends, social factors affecting demand, supply factors, and opportunities for regional companies.

The Brand Development and Packaging Workshop was developed to address some of the weaknesses in regional product branding/packaging and overall product presentation for the export market.

• Market Intelligence Training Workshops

Market Intelligence TrainingWorkshops for private sector firms and BSOs are designed to assist in the capacity building of the regional private sector to procure high quality market intelligence information through the identification and use of various trade information data sources and platforms. • Regional Trade Information Training Programme The Regional Trade Information Training Programme builds the capacity of regional experts from various BSOs and TPOs in trade information management. Exporters’ Toolkit The Exporter’ Toolkit provides a step by step guide on how to export goods and services successfully. It provides templates and resources that can help any business to export regionally or internationally.

EXPORT PROMOTION SERVICES

Caribbean Export offers direct market penetration opportunities for firms through branded platforms for specific industries.

• Design Caribbean

Design Caribbean is the region’s leading contemporary design event displaying the Caribbean’s finest handmade designs and innovative products. (http://www. designcaribbean.com/) The Caribbean Essence Fashion Showcase is a Caribbean Export project that demonstrates the vibrancy and creative expression for whichwe are known. This is where Caribbean Export presents the region’s trends in fashion design and the amazing potential within this industry. Caribbean Kitchen seeks to expose CARIFORUM firms in the agro- processing and specialty foods sector that have the DNA to be globally competitive.

• Caribbean Essence

• Caribbean Kitchen

TRADE AND BUSINESS INTELLIGENCE SYSTEM (TBIS)

• Market Opportunity Briefs

Market Opportunity Briefs provide key insights on the demand conditions for a

Caribbean Export provides a range of services

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