Caribbean Export Implementation Report 2017-2020

SPECIFIC RESULTS FROM THE WE-XPORT PROGRAMME

To ascertain the outcomes of the programme, Caribbean Export conducted an evaluation in 2019. The chart below provides a snapshot of responses from the WE-XPORT participants. It demonstrates the feedback relevant to successes gained, lessons learned, and personal benefits from the programme. At the time of evaluation, three firms (fromJamaica, Suriname and Trinidad and Tobago) had successfully secured contracts, expanded their market share in the EU, and increased sales (in one case by up to 50%).

Chart 2 below shows the percentage of participants who indicated that they have benefitted personally from We-Xport Programme

CHART 2: WE-XPORT PARTICIPANT FEEDBACK

72%

28%

Identified Success Gained from We-Xport

Implementation Lessones Learned from Business Coaching

67%

33%

Benefitted Personally From WE-Xport

89%

11%

0% 20% 40% 60% 80% 100%

As a result of the successes that were garnered from the first WE-Xport programme, the Agency sought to build on this momentum through the roll-out of a second WE-Xport iteration in 2020. The new programme has a leaner activity schedule, which would only focus on 1) continued support to the first cohort in further penetrating their target markets and building their visibility and brand; and 2) providing two rounds of a six-month business coaching programme. Due to the pandemic, the programme was adjusted to provide immediate support and mitigate the negatives impact. The participating firms identified two high-priority areas where they required assistance: 1. Social media and marketing campaigns; and 2. Trademarking and Intellectual Property;

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