Caribbean Export Implementation Report 2017-2020

BUSINESS OF MUSIC (BOM)

The BOM training is modelled using the SGG framework and seeks to build the capacity of managers and artistes to effectively operate within the international music industry. It also helps to cultivate the necessary skillset and strategy needed for export planning. The BOM was developed by Jamaican attorney Lloyd Stanbury in 2016 under the 10th EDF RPSDP, as a response to the challenges that Caribbean artistes encounter when seeking to export to regional and international markets. The programme was launched in 2017 under the 11th EDF RPSDP and funded by Caribbean Export in partnership with the Caribbean Network of Services Coalition (CNSC). The BOM consists of twelve (12) lessons namely: Understanding The Business of Music; Identifying & Assessing Development Partners; The Artist/ Project Development Plan; Music Industry Goods & Services; Gathering Market Intelligence; Identifying and Establishing Your Niche; Your Music Marketing Plan; Finding & Negotiating with Purchasers and Distributors; The Role of Digital Technology and the Internet; How to Enter the Music Market and Succeed; Working with International Institutions and Organizations; and Contracts and Protection of IP Rights.

From January 2017 to December 2020, the Agency hosted four BOM training sessions benefitting at least one hundred and ninety-two (192) CARIFORUM participants. The BOM programme has facilitated some key opportunities over this period, including the chance to collaborate with regional and international producers; write and arrange original songs; and perform original songs for international music executives. By participating in the BOM training, a CARIFORUM artiste was invited to perform on MTV’s Push live in London.

TABLE 8: BUSINESS OF MUSIC (BOM) TRAINING PROGRAMME ANNUAL PARTICIPANTS

YEAR

# OF TRAININGS

HOST COUNTRY(S)

TOTAL PARTICIPANTS

2018

2

Saint Lucia Belize

66

2019

1

Barbados

31

2020

1

Virtual (3 part series)

95

Total

4

192

26