Caribbean Export & EPA Implementation in the Caribbean Servi

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Caribbean Export and EPA Implementation in the Caribbean Services Sector BENEFICIARY SUCCESSES USING THE EPA

drennaLUNA - JAMAICA

The company is now known for its exclusively hand crafted Surinamese designs made mainly in silver. Following the firm’s participation in the Caribbean Essence Showcase in London, Atelier Doré was able to make successful business linkages with CARIFORUM fashion designers, which was seen as a priority for the company as they are more commonly known within Netherlands and the Dutch- speaking Caribbean. It is envisioned that the forged partnership with drennaLUNA from Jamaica, will lead to increased recognition within the English-speaking Caribbean and bring the firm closer to the UK market. Atelier Doré was also able to reinforce knowledge of the EU market entry requirements following the series of EPA-related discussions held during the 2nd CARIFORUM-EU Business Forum in London.

Jamaican-based fashion design company drennaLUNA is the brainchild of self-taught designer Arlene Martin. The company was born out of her dream to always create a sophisticated clothing line that appeals to the everyday woman. The company exhibited during the Caribbean Essence showcase in London and Berlin. The London leg of the showcase proved to be beneficial because of the intra- regional contacts made with companies such as Atelier Doré of Suriname and Ibis Ceramics of Trinidad and Tobago. In Berlin, drennLUNA secured a contract for designs from a European retail buyer, as well as the trade of samples worth just over US $200. The company further established contacts with European designers, retailers, boutique buyers, and media contacts. It is anticipated that these contacts will lead to increased exports to the EU.