Caribbean Export 2021 Annual Report FINAL

LAUNCH TO MARKET PROGRAMME The Launch to Market Programme which commenced in August 2021, seeks to support small businesses in the ‘sauces and condiments’ agro-processing sector to enhance their export capacity; understand their target markets; launch products; and develop strategies to increase sales in the European Union and UK markets. Given the vast geography and diverse consumer preferences of these markets, research has been critical in narrowing and prioritising the target markets. Split into four key elements, the programme assists firms to prepare their products for Germany, The Netherlands, Spain, Italy, France, Belgium and the UK; provide coaching; development of a go-to-market strategy and supports introductions for business-to-business sales.

MARKET ACCESS

BUSINESS COACHING

GO TO MARKET STRATEGY

BUSINESS TO BUSINESS SALES

Five export ready and exporting businesses from CARIFORUM Member States were selected to participate in this programme.

OLD DUPPY BARBADOS Pepper sauces, BBQ sauce, Bajan ganoush

NALEDO BELIZE BELIZE Turmeric paste

CHIEF BRAND TRINIDAD AND TOBAGO Seasoning, spices, condiments and sauces

SUGARTOWN ORGANICS ST KITTS AND NEVIS Pepper sauce, vegan products

PRINGAS ST VINCENT AND THE GRENADINES Green seasoning, pepper sauce, jellies

Annual Results Report - 2021 | Building Business, Transforming Lives for a Resilient Caribbean 33