CE- Annual Results Report 2023 FINAL

CASE STUDY

Transforming Siel Environmental Services Ltd. Through the Virtual E-Commerce Accelerator Programme (VEAP)

Trinidadian entrepreneur Sian Cuffy-Young embarked on a transformative journey with Siel Environmental Services Ltd, leveraging Caribbean Export's Virtual E-Commerce Accelerator Programme (VEAP) to revolutionize her social enterprise. Initially, Sian lacked familiarity with e-commerce and its potential to enhance Siel's impact. Participating in the rigorous six-month VEAP, Sian acquired practical insights and skills vital for Siel's evolution. She revamped the company website, integrating a user-friendly interface, migrating educational products, and implementing secure payment systems for courses and books. Through VEAP, Siel's online platform underwent a remarkable metamorphosis, liberating it from dependence on traditional transactions. Reflecting on her VEAP experience, Sian expressed her initial intent to demystify e-commerce and align it with Siel's mission: "I applied to VEAP because I wanted to learn more about e-commerce, understand it better, and find out how it could be incorporated into the impactful work of Siel." Sian lauded the program's practical approach and its relevance to her company's needs. Her vision for Siel encompasses a comprehensive educational platform challenging waste management norms. Her commitment to sustainability garnered accolades, including BUILD magazine's recognition as the 'Best Waste Education Company in the Caribbean' in 2019.

CREATING A BOLD NEW CARIBBEAN | RESULTS REPORT 2024 | 41