CE 2025 Annual Results Report web

FROM POTENTIAL TO PERFORMANCE:

DRIVING EXPORTS THROUGH TARGETED PROGRAMMES

follow-up approaches. During Vitafoods Europe, the cohort received on-site technical support, including daily briefings and coaching to improve engagement, strengthen product pitching, and maximise lead generation.

Results and early outcomes • Improved market readiness: Firms strengthened their understanding of EU market trends, compliance expectations, pricing realities, and route-to-market considerations. • Stronger buyer-facing positioning: Coaching supported upgrades to brochures, product catalogues, trade show profiles, and social media outreach, helping firms present more clearly to European buyers. • Concrete next steps identified: Post-show evaluations pointed to practical actions such as improving digital visibility, building out websites/catalogues, refining pricing and manufacturing strategies, developing new product lines, and executing structured lead follow up with buyers and show contacts. • Commercial engagement advanced: Buyer meetings clarified distribution realities (e.g., the need to work through importers/distributors for scale) and generated requests for product information, pricing, and samples from relevant intermediaries.

This intervention laid strong groundwork for participating companies to take the next step in their export journey pairing readiness-building with real buyer exposure and practical follow-through actions thereby strengthening competitiveness in Europe’s natural and functional foods market.

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