CE 2025 Annual Results Report web

CATALYSING INVESTMENT:

FROM DISCUSSION TO DEALS

Expanding Global Awareness An integrated communications campaign under the theme SMART. GREEN. CONNECTED. combined advertising, PR, digital marketing, creative production, media partnerships and event support to amplify CIF’s visibility across the Caribbean and internationally.

Key outcomes included:

Campaign reach: Over 3.8 million digital impressions across social, programmatic and SMS channels, reinforcing CIF’s brand presence in key markets.

Web engagement: 4 4,809 unique visitors, generating 81,830 page views and more than 214,000 interactions, with visitors from 147 countries engaging with CIF website content.

Email outreach: Targeted campaigns to more than 155,000 recipients achieved a 32% open rate, surpassing industry averages and playing a vital role in driving registrations and nurturing engagement.

Media coverage: Advertising ran across major Jamaican TV and radio networks (including TVJ, CVM-TV, RJR, Nationwide and IRIE FM) and leading newspapers (Jamaica Gleaner, Jamaica Observer). Coverage also included feature stories in Barbados Today, Trinidad Guardian, Jamaica Gleaner, Jamaica Observer and Loop Caribbean, alongside interviews and live social media coverage By coupling a diversified sponsorship base with a high-impact communications campaign, CIF 2025 further consolidated its position as the Caribbean’s premier investment convening platform, extending global awareness of the region’s “smart, green and connected” investment opportunities. Looking Ahead: Scaling Impact in Caribbean Export’s 30th Year As Caribbean Export marks its 30th anniversary, CIF 2025 has reinforced the Agency’s evolution from a promoter of opportunities to a curator of bankable projects and a convener of capital. The integration of the IDB’s PPCM, the expansion of a high-quality project portfolio, the deepening of investor networks and the cultivation of a new generation of entrepreneurs all signal a maturing investment ecosystem. In the year ahead, Caribbean Export will focus on operationalising the PPCM, expanding blended-finance partnerships and preparing the ground for CIF 2026 in Barbados. Through these efforts, the Agency will continue to connect global capital with Caribbean ambition, ensuring that investment translates into jobs, resilience and shared prosperity across the region.

CARIBBEAN EXPORT ANNUAL RESULTS REPORT 2025 | 27